We write your posts. You approve them.
We lost our two biggest customers in the same week last year.
I wrote the post-mortem expecting a product problem. What I found was that nobody owned the relationship after the sale — six people talking to them, no one accountable.
Here is the one change that fixed it, and the number that proved it worked.
Hiring a senior rep before you can describe your own sales motion is an expensive way to learn what you sell.
One hour to set you up. Forty minutes a month after that. We write, you approve, nothing goes out that you have not seen.
Most LinkedIn content has no strategy behind it. We learn what you sell, who buys it, and what objections they carry — then every post argues a point that moves that sale forward, in your voice.
The decision makers who could sign your next deal are on LinkedIn every week — and they have never heard of you. Consistent posting puts you in front of them before your competitor's cold email does.
One hour to set up, forty minutes a month after that. You stay the author — we write, you approve, nothing goes out unseen.
Get one post written freeWe map what you sell, who signs the contract, and the objections that stall the deal. That becomes your content strategy and your voice profile.
We turn one recorded conversation into a written profile of how you argue, what you believe, and the stories only you can tell.
Twelve posts land in one queue, each tied to a point worth making. No briefs to fill in, no blank page, no reminders to ignore.
Approve from your phone, tweak a line, or kill it. We schedule, publish, and report back on what the post actually did.
From the blog
The arguments we make with clients, written down. Start with whichever one sounds like your week.
Does executive thought leadership actually drive pipeline, or is it a vanity channel with good PR?
Read storyA simple LinkedIn content strategy for B2B founders, and why most content has none underneath it.
Read storyWhy the founder is still the face of the sale, and what that actually costs the founder.
Read storyLinkedIn post ideas for founders with no time to write, sourced from the week you already had.
Read storyAnything else, send it over. We answer personally, usually the same day.
Founders of B2B companies where the founder is still the main sales channel — typically ten to two hundred people, selling something with a considered buying decision. It is not built for personal brands with nothing to sell, or for large companies with an in-house communications team.
We write it. You get finished posts in a queue, not briefs to fill in or prompts to answer. Advice is included, but it is not the product.
About one hour in the first week for the strategy call and the recorded conversation that becomes your voice profile. After that, about forty minutes a month: approving drafts from your phone and one short look at what worked.
Reject it. Nothing publishes without your approval, and a rejected draft tells us more about your voice than an approved one. Most founders stop correcting drafts by about the third week.
Yes, any month. There is no minimum contract and no notice period. Everything written for you stays yours if you stop.
