Notes on LinkedIn for founders. What gets read, what gets ignored, and what it is worth.
Written between client calls, on the questions founders ask us most often.
Process · 12 min
How Cubeduck works: a LinkedIn ghostwriting service for founders
The whole Cubeduck process in order, from voice capture to the monthly report: what founders get in month one, what each plan costs, and how much of your time it takes.
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Strategy · 6 min
A simple LinkedIn content strategy for B2B founders
Most founder LinkedIn content fails because there is no strategy under it. Here is what actually belongs on the one-page version that works.
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Strategy · 6 min
Ghostwriter, agency, or doing it yourself?
Three ways to keep showing up on LinkedIn: write it yourself, hire a LinkedIn ghostwriter, or hire an agency. Here is how to tell which one you will actually keep doing.
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Writing · 5 min
LinkedIn post ideas for founders with no time to write
A LinkedIn post idea bank sourced from your own week, not a list of generic prompts: sales calls, reversed decisions, tracked numbers, and customer mistakes.
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Strategy · 5 min
Does executive thought leadership actually drive pipeline?
An honest look at what executive thought leadership does and does not do for pipeline, with vanity metrics swapped for the signals actually worth watching.
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Pricing · 5 min
What LinkedIn ghostwriting actually costs
LinkedIn ghostwriting pricing splits into three brackets that buy different things. What separates them, how they are priced, and why a cheap post is not always cheap.
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Strategy · 5 min
Founder-led marketing: why the founder is still the face of the sale
Buyers trust people before they trust logos. Under 200 people, the founder is often the only one with standing to say so in public, and that has a real cost.
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Process · 6 min
LinkedIn ghostwriting: the questions founders actually ask
Straight answers to the questions founders ask before hiring a LinkedIn ghostwriter: time, voice, ownership, contracts and VAT, all in one place.
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Writing · 6 min
The opening line decides everything
LinkedIn cuts your post after two lines. Five hook patterns, each with a before-and-after example, for founders who need the first line to work.
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Strategy · 5 min
Why founder posts outperform company pages
A company page is a brochure nobody subscribed to. A person is someone colleagues tag and reply to. Where each one genuinely wins, in one honest comparison.
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Process · 5 min
Forty minutes a month is enough
How a founder keeps a weekly LinkedIn cadence without writing drafts: one recorded conversation, a queue of drafts, phone approvals, and forty minutes a month once it is running.
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Strategy · 6 min
Posting into silence for six weeks
LinkedIn engagement lags posting by weeks, not days. Here is what the silence in the first six to eight weeks means, and when it signals a real problem.
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Sales · 6 min
Turning comments into pipeline
Commenting on the right posts is the cheapest reach a founder has on LinkedIn. Here is how to do it well, and what turns a comment into a real conversation.
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Showing 13 of 13 posts