What LinkedIn ghostwriting actually costs
Cubeduck · LinkedIn marketing for founders
The short answer
The cost of a LinkedIn ghostwriter typically falls somewhere between €150 and €8,000 a month, depending on which of three market brackets you are buying into: marketplace freelancers, independent specialist ghostwriters, or agencies where ghostwriting is one part of a larger retainer. Most founder-led B2B companies land in the middle bracket, paying roughly €800 to €2,500 a month for one consistent voice.
These are typical brackets, not the result of a survey. Cubeduck's own numbers are on the pricing page rather than repeated here.
The rest of this post covers what separates the brackets, the two ways ghostwriters price their work, and why the cheapest option is not always the cheapest.
Where the LinkedIn ghostwriter cost actually comes from
The cost of a LinkedIn ghostwriter is not one number, because the market is not one market. A freelancer on a marketplace, an independent specialist, and an agency selling ghostwriting as part of a bigger retainer are all technically doing the same job, at prices that can differ by a factor of twenty or more.
Most of the confusion comes from comparing a quote from one bracket against a quote from another without realising it. If the more basic question, whether to hire anyone at all, is still open, see ghostwriter, agency, or doing it yourself first.
Almost all of this is sold as a retainer rather than per piece, which is why comparing two quotes means comparing what each month actually contains.
The three price brackets, and what each one buys
LinkedIn ghostwriting pricing splits into three brackets, and most of the sticker shock in this market comes from comparing across them without realising it. A €200 quote and a €5,000 quote are rarely competing for the same job.
| Bracket | Typical monthly range | What it usually buys |
|---|---|---|
| Marketplace freelancer | €150-500 | A writer, rarely a strategy behind the posts |
| Independent ghostwriter | €800-2,500 | One consistent voice, a written strategy, direct access to the writer |
| Agency retainer | €3,000-8,000+ | Ghostwriting bundled inside a wider content or comms package |
These are typical brackets, not the result of a formal survey. What a given month buys varies by track record and by how much strategy work is included.
Cubeduck's own numbers live on the pricing page, broken down by retainer size, and are not repeated here, because a figure quoted in a blog post goes stale the moment either side changes a number.
Per post or per month: the two pricing models
Ghostwriters price their work one of two ways: a fee per post, or a flat monthly retainer covering a set number of posts.
Per-post pricing looks simple and fair on the surface. You only pay for what gets published. In practice it means every post becomes its own negotiation, because the price was set before anyone knew how many rounds of revisions a given post would need.
A monthly retainer removes that negotiation. The scope, usually eight to twelve posts and an agreed number of revisions, is fixed for the month, and both sides know what the number covers before the first draft is written. Founders who want the full picture of how a done-for-you setup works can see how it works.
Why per-post pricing invites haggling
Per-post pricing creates an odd incentive on both sides of the table. The buyer wants unlimited revisions for the same fee, because the fee was set before anyone knew how many rounds a post would need. The writer wants to limit revisions to protect their hourly rate, because a post that takes six rounds of edits stops being worth doing at a fixed price.
That tension shows up as haggling: over what counts as a revision, over what counts as a new post rather than an edit, over whether a strategy call is included in the price or billed separately. None of this is dishonesty on either side. It is what happens when a price is agreed before the scope is. A monthly retainer avoids the argument by fixing the scope first and setting the price after.
What makes a cheap post expensive
The cheapest bracket in this market is not actually the cheapest option, once the cost of a bad post is counted alongside its invoice.
A post with no strategy behind it still takes the founder's time to read, correct, and either approve reluctantly or reject outright. A post that does not sound like the founder needs a heavier edit than writing it from scratch would have taken. A writer who leaves after two months hands the founder a new voice to train from zero, which is the same cost as starting over, paid twice.
The honest way to price a LinkedIn ghostwriter is against the founder's own time and against the cost of a false start, not against the invoice alone. A €150 post that gets rejected and rewritten three times is not a €150 post. It is closer to a €450 post, with extra frustration attached. What that money buys at Cubeduck, month by month, is laid out in how Cubeduck works, and the common ghostwriting questions answer the rest.
Common questions
How much does a LinkedIn ghostwriter cost?
Typically somewhere between €150 and €8,000 a month, depending on the bracket. Most founder-led B2B companies land in the middle bracket, paying roughly €800 to €2,500 a month for one consistent voice and a written strategy behind it.
Is per-post or per-month pricing better for LinkedIn ghostwriting?
A monthly retainer usually avoids more arguments than per-post pricing, because the scope, the number of posts and the revisions included, is agreed before the first draft rather than negotiated after.
Why do LinkedIn ghostwriting prices vary so much?
Because the market has three brackets doing different jobs: marketplace freelancers, independent specialist ghostwriters, and agencies where ghostwriting is one part of a larger retainer. Comparing a quote from one bracket against a quote from another is where most of the confusion comes from.
What is included in a typical LinkedIn ghostwriter retainer?
In the middle bracket, usually a written strategy, a set number of posts a month, a voice built from an interview or call, and some form of revision or approval process. Details vary by provider. Cubeduck's own scope is on the pricing page.