Ghostwriter, agency, or doing it yourself?

Doing it yourself: when it actually works

Writing your own posts costs nothing in cash and something real in time. It works when you enjoy the process, not just the output, and when you can protect two clear hours a week without them sliding into a client call.

It sounds like you if you already have opinions you want to argue in public, and the block is finding the time to sit down, not knowing what to say. If those two hours keep disappearing by Friday, that is data, not a moral failing: the constraint is calendar space, not motivation, and no amount of discipline fixes a calendar that is already full. If you want the fast version of what a done-for-you setup looks like instead, see how it works.

Ghostwriting is not new and not a social-media invention. Speeches, memoirs and columns have been written this way for centuries. LinkedIn only made it visible.

Hiring a LinkedIn content agency: when you need volume across channels

A LinkedIn content agency is built for teams that need output across several channels at once, not just one founder's feed. Agencies typically bring a content calendar, a team of writers and someone managing the whole operation, which is useful when LinkedIn is one of five things that need to happen this month, not the only one.

The trade-off is cost and ramp-up time. A LinkedIn content agency retainer in Europe typically runs somewhere in the €3,000 to €8,000 a month range, and it usually takes a few weeks for a new account team to sound like anyone in particular, because the account is being managed rather than written by one person who already knows your voice.

Hiring a LinkedIn ghostwriter: when the ideas are yours and the time is not

A LinkedIn ghostwriter is the option built around one person's voice, not a channel strategy across a company. It works when the ideas already exist somewhere in your head and the constraint is turning them into a finished post every week, not generating the ideas themselves.

Typical ghostwriter pricing in Europe sits somewhere between €800 and €2,500 a month, well under a typical agency retainer, because the scope is narrower: one person's profile, one consistent voice, usually a short call or a voice note each month instead of a channel strategy meeting. Our own pricing is broken down by retainer size, rather than a single flat number.

The side-by-side comparison

Here is the same comparison side by side, using typical ranges rather than any single provider's price list.

Ranges are typical, not the result of a formal survey. Yours may land higher or lower depending on scope and track record.

Not sure which one you need?

Tell us what you sell in one paragraph. If a ghostwriter is the wrong answer, we will say so.

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How to choose in three questions

Three questions cut through most of the indecision.

Do you enjoy writing? Not tolerate it. Enjoy it. If sitting down to write a post feels like a chore you keep avoiding, hiring someone is not a weakness. It is matching the task to the person who actually wants to do it.

Is the problem ideas or time? If you have no shortage of things to say and the problem is finding the time to say them well, a LinkedIn ghostwriter closes exactly that gap. If you are short on both ideas and time, and need output across several channels, that points toward an agency instead.

Does it need to sound like one person? A ghostwriter's whole job is protecting one consistent voice. An agency, unless it is unusually good, tends to sound more like an agency writing on your behalf than like you. If the writing needs to be indistinguishable from something you wrote yourself, that constraint narrows the field.

Three expensive mistakes

1. Paying for volume you will never approve. An eight-post package is wasted if you only ever sign off on three of them: you are paying for a queue you cannot keep up with, not for content.
2. Briefing a writer with no strategy. A writer who does not know what you sell, who buys it and what objections come up will produce fluent posts that say nothing useful. The brief matters more than the writer's skill.
3. Switching writers every quarter. Every new writer restarts the learning curve on your voice that the last one already paid for. Consistency compounds. Churn resets it to zero.

None of these mistakes are about talent. They come from mismatched expectations set before the first post goes out. For the full cost picture across all three options, see what LinkedIn ghostwriting actually costs. If you are leaning towards a ghostwriter, this is how Cubeduck runs the work, step by step, and the questions founders ask us most cover the rest.

Common questions