LinkedIn ghostwriting: the questions founders actually ask

What LinkedIn ghostwriting actually involves

LinkedIn ghostwriting, in practice, is a repeating cycle rather than a one-off writing job: a conversation about how someone thinks and talks, a queue of drafts written from that conversation, and an approval step before anything publishes. The founder is the only person LinkedIn ever shows as the author, and the only person with the final say on every post that goes out under their name.

The questions below cover the ones that come up on nearly every strategy call, roughly in the order founders tend to ask them.

The arrangement is ordinary ghostwriting, the same relationship behind most business books and executive columns, applied to a feed instead of a manuscript. The mechanics of the weekly rhythm are set out in forty minutes a month, and the choice between doing it yourself, hiring a writer or hiring an agency is worked through in ghostwriter, agency, or doing it yourself.

Who is this for?

This fits a founder who is still the main sales channel for their own company, usually somewhere between ten and two hundred people, where a prospect checking LinkedIn before a call is normal rather than unusual. It fits less well where a large in-house communications team already owns the channel, or where nobody at the company is willing to record one real conversation about how they think and talk, since that conversation is where the voice comes from. See how the process works for the shape of it end to end.

Do you write it, or just advise?

The writing is done in full by the LinkedIn ghostwriter, not advised on. A founder never has to write a first draft, choose a hook, or fill a blank page on a Sunday night. What they do is read a queue of finished drafts and approve, reject or ask for a change, which is a different job from writing and takes a fraction of the time.

How much of my time does it take?

Most of the time cost sits at the start, not spread evenly across the month.

• About one hour, once, for the conversation that becomes the voice profile
• About forty minutes a month after that, mostly spent reading drafts and approving them from a phone

That is the whole time commitment on the founder's side. There is no editorial meeting to attend, no content calendar to maintain personally, and no blank page to face, because the queue arrives already written.

What if a post does not sound like me?

It gets rejected, and that is a normal, expected part of the process rather than a failure of it. A draft that misses the voice teaches the writer more than one that gets approved without changes, because it shows exactly where the profile and the founder's actual phrasing diverge. Most of that correction happens in the early drafts; later ones need less of it, because the gap keeps narrowing.

Can I pause or cancel?

Yes. The exact notice period and terms depend on the plan, and those specifics sit on the pricing page and get confirmed again before anything is signed, rather than buried in a contract nobody reads until something goes wrong. What separates a post that earns a reply from one that does not is covered in the opening line decides everything.

What counts as a post?

A post is one complete piece of content published to LinkedIn under the founder's name: written, checked against the voice profile, sent for approval, and published once approved. It does not include comments left on other people's posts, direct messages, or the profile itself (the headline, the about section, the featured section), which are a separate piece of work with their own scope.

Can I switch plans later?

Yes. What a company needs from this tends to change as it grows, hires a second executive worth writing for, or decides it wants engagement handled alongside the writing rather than left to the founder. What is included at each level, and what changing it costs, is set out on the pricing page rather than repeated here, since that page is the one kept current.

Is there a minimum contract?

Terms vary by plan and are stated plainly on the pricing page before anyone signs anything, rather than negotiated case by case after the fact. That page is the current answer; nothing written here should be treated as a substitute for it.

What if I do not like a draft?

It does not publish. Nothing goes live without the founder's approval, so a draft that misses the mark simply gets sent back with a note about what is wrong, whether that is tone, length, an opinion the founder does not actually hold, or a story told slightly wrong. That correction is what the next draft is built on, which is why an early rejection tends to save time later rather than cost it.

Do you invoice with VAT?

Cubeduck operates as a Czech business inside the EU, so EU VAT rules apply to every invoice. Depending on the client's country and whether that client is VAT-registered, an invoice either carries VAT or a reverse-charge note instead. The exact treatment for a specific client gets confirmed before the first invoice goes out, rather than assumed from a general rule that might not fit that client's situation.

How long until it sounds like me?

The voice profile comes from one recorded conversation, not a written questionnaire, because how someone talks through a real answer is a better source than how they would describe their own writing style on a form. That conversation gets the first drafts close to the mark from the start, and the first few rounds of approval and correction narrow whatever gap is left. What gets rejected in those early drafts matters as much as what gets approved, since it is the fastest way to show the writer exactly where the profile is slightly off.

Who owns the posts?

The founder does, entirely, including the free first post written with no call and no card required. Cubeduck writes the words; the founder owns them, in the same way a speechwriter's client owns the speech rather than the person who drafted it. For the full process in order, read how Cubeduck works.

A few other things founders ask